“There’s going to be a lot of retailers popping up because of what this pandemic has done,” says Pierre. The pandemic has forced many to enjoy wine at home, which has brought an uptick in support for her shop. Understand who your customers are going to be and what they might want.” -Sarah Pierre, 3 Parks Wine Shop “Study your butt off, talk to as many people as you can, really understand the market. Now, more than seven years in, 3 Parks has a loyal customer base, and Pierre has become integral to her community. With a background in hospitality, Pierre’s expertise and dedication formed a recipe for success. The store’s previous owner had opened up about six or seven months prior, but didn’t enjoy much success. Pierre debuted 3 Parks in 2013, after the opportunity arose to buy an existing, but stagnating wine shop. There are a ton of sleepless nights trying to figure it all out.” “It’s not like you’re selling wine and all of a sudden you’re making a lot of money. “I think people just think it’s kind of fun and easy and chill, but you have to remember, you have to bust your butt to make money in a retail store,” says Sarah Pierre, owner of 3 Parks Wine Shop in Atlanta. A passion for wine doesn’t necessarily translate into a successful career selling it. What better way to make a living than to taste and discover new wines, chat up customers and recommend favorite bottles? If you love wine, you may have toyed with the idea of opening your own shop.
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